TWICE’s “Strategy” Soars to New Heights: A Sensational Billboard Comeback!

It’s official: TWICE’s “Strategy” has achieved a thrilling new peak at #74 on the US Billboard Hot 100 on the week of August 5, 2025, exploding back into the spotlight nearly eight months after its December 2024 release—all thanks to its feature on the viral KPop Demon Hunters soundtrack. This is the group’s first full‑group Hot 100 single to chart for multiple weeks!

1. Explosive Resurgence: “Strategy” Climbs Again

After entering the Hot 100 at #92, “Strategy” jumped 18 spots to reach #74—TWICE’s highest chart rank as a group to date. This second consecutive week on the chart proves the track’s momentum is still strong. Soompi 2025

2. KPop Demon Hunters: The Unexpected Hitmaker

Fueling the song’s resurgence is its appearance on the KPop Demon Hunters soundtrack. TikTok challenges, movie fan edits, and the film’s massive global exposure reignited listener interest. Wikipedia 2025

3. TWICE’s Billboard History Rewritten

This marks TWICE’s first full-group track to chart multiple weeks on the Billboard Hot 100—a new record that sets them apart from many other K-pop groups aiming for US recognition.

4. “Takedown” Takes Over: Trio Power!

Jeongyeon, Jihyo, and Chaeyoung’s version of “Takedown”—also from the soundtrack—just hit #67 in its fourth week on the Hot 100. It’s currently TWICE’s highest-charting song ever.

5. Double Impact: Strategy + Takedown Chart Together

Having two songs simultaneously on the Hot 100—from the same soundtrack no less—is rare even for Western acts. TWICE just made it look effortless.

6. Global Fan Frenzy Fuels Numbers

Streaming spikes from Spotify US, fan cover videos, and renewed press all contributed to this explosive chart growth.

7. Timeline: From Drop to Peak

The song was released in December 2024. It lay dormant until KPop Demon Hunters launched in summer 2025. That triggered viral trends, and by August, it cracked Billboard.

8. Digital Strategy That Worked

TWICE’s team leveraged cross-media promotion, teaser clips, exclusive YouTube choreography shorts, and influencer collaborations to breathe new life into the track.

9. Full Group vs. Sub-unit – Both Winning

Interestingly, the charting songs show both TWICE’s full lineup (“Strategy”) and its sub-unit power (“Takedown”) succeeding—underscoring their versatility.

10. Billboard Chart Table: Record-breaking Stats

Can-You-Believe-It Sub-topic: One Soundtrack, Two Hits!

Both songs from the KPop Demon Hunters OST are climbing the charts—proving the power of a well-executed K-pop cinematic universe.

Step-by-Step Guide

1. Release of “Strategy” – Dec 2024
2. Soundtrack inclusion – Mid 2025
3. Billboard entry at #92
4. Climbs to #74 in week 2
5. “Takedown” peaks at #67 in week 4

Common Mistakes to Avoid

• Confusing release date with chart date
• Mixing up sub-unit and full group tracks
• Ignoring TikTok’s role in modern chart success

FAQ

Q1. Is “Strategy” TWICE’s first Billboard hit?
A. No, but it’s their first full-group multi-week Hot 100 entry.

Q2. Which TWICE song charted highest?
A. “Takedown” at #67 is currently their highest Hot 100 ranking.

Q3. Why the sudden boost?
A. The KPop Demon Hunters soundtrack sparked renewed attention and viral challenges.

Expert Insight

“The dual-hit success of TWICE this summer shows how cinematic synergy and digital fanbases are redefining global charts.” — K-pop analyst MJ Lee

Further Reading & Sources

1. Soompi 2025
2. Wikipedia 2025