In a bold move befitting a K‑pop dynasty, TWICE is set to commemorate their 10th anniversary with a special album titled TEN: The Story Goes On, dropping on October 10, 2025 at 1 PM KST. This release not only honors their beginnings, but also signals that the story is far from over.
TWICE debuted on October 20, 2015 with the EP The Story Begins and lead track “Like Ooh‑Ahh.” Over the past ten years, they have grown from rookie idols to global icons. The new album’s title — TEN: The Story Goes On — cleverly echoes their debut era while declaring continued momentum. Korea JoongAng Daily 2025
On September 19, JYP Entertainment unveiled a detailed “10th Anniversary Timetable” across TWICE’s official SNS channels, outlining a monthlong celebration leading up to the October 10 drop. DIPE 2025
The prologue film, which dropped just past midnight on September 20, feels like a mini sitcom. In it, the nine members attempt quirky “10-themed” challenges. Scenes of mission failure, unexpected laughs, and trophy moments underscore their camaraderie and charm.
Tracklist:
1. Me + You
2. Meeeee (Nayeon)
3. Fix a Drink (Jeongyeon)
4. Move Like That (Momo)
5. Decaffeinated (Sana)
6. ATM (Jihyo)
7. Stone Cold (Mina)
8. Chess (Dahyun)
9. In My Room (Chaeyoung)
10. Dive In (Tzuyu)
Versions:
• 2 Episode
• 9 Cast (individual members)
• 1 Party Lovely
• 3 Vinyl (Target, Magical Sky, Lemon Spark)
The lead single “Me + You” drops with the album, blending group unity with solo identity. With each member getting a solo track, the album promises sonic variety and personal storytelling.
TWICE’s 2025 achievements include headlining Lollapalooza Chicago, releasing the Japanese studio album Enemy, and running their sixth world tour “THIS IS FOR” with 360-degree staging.
October 10 places the release within their debut month. It leads into their actual debut anniversary, October 20, maximizing emotional payoff and campaign impact.
Expect streaming events, archive content, exclusive clips, and the premiere of the anniversary film ONE IN A MILL10N on October 20. Fans worldwide will be able to celebrate online and offline.
Fans speculate about sitcom-style video episodes accompanying the music release, based on teasers from JYP. The crossover of narrative and music adds excitement to the release.
This isn’t just nostalgia. The stakes are high. If successful, TWICE will solidify their legacy as not just idols but multi-generational icons.
Q1. When does the album release?
A. October 10, 2025 at 1 PM KST.
Q2. What’s the title track?
A. “Me + You.”
Q3. How many versions are there?
A. 15, including 9 Cast (solo member) versions.
Q4. Is there a film?
A. Yes, titled ONE IN A MILL10N, set to premiere on October 20.
“In the K‑pop world, the 10th anniversary is a critical juncture — this campaign leverages symbolism, narrative, and nostalgia to position TWICE for another decade.” — K‑pop industry analyst