YoonA & Ahn Bo Hyun’s *Pretty Crazy* Makes a Shocking Box Office Comeback

In a surprising twist, the occult rom-com Pretty Crazy starring Im YoonA and Ahn Bo Hyun has stormed back into the spotlight—becoming the #1 Korean film in advance ticket sales after a rocky start. This shocking reversal proves that word-of-mouth still reigns supreme in Korea’s film industry.

1. Shocking Surge: ‘Pretty Crazy’ Overtakes Major Blockbusters

Released on August 13, 2025, Pretty Crazy stumbled at the gate with just 48,561 viewers on opening day and low early attendance. Yet, by August 20, it had stunningly surpassed both F1: The Movie and My Daughter Is a Zombie in advance ticket sales—snatching the top spot among Korean films. This late bloom mirrors past sleeper hits and defies all early box office predictions. Allkpop 2025

2. Demon Romance? The Wild Plot That’s Captivating Audiences

The film follows Gil-gu (Ahn Bo Hyun), an unemployed man who becomes the guardian of Seon-ji (YoonA)—a woman cursed to transform into a demon at night. Directed by Lee Sang Geun of Exit fame, this wild genre mashup mixes horror, comedy, and romance in a delightfully chaotic way. Viewers have praised the fresh storyline, with many calling it “unexpectedly touching and hilarious.”

3. Audience Power: Word-of-Mouth Triumphs Over Marketing

Despite minimal marketing and weak initial numbers, Pretty Crazy soared thanks to positive reviews and enthusiastic social media buzz. The film now boasts strong ratings across platforms: 7.07 on Naver, 8.7 on Lotte Cinema, and an impressive 87% Golden Egg Index on CGV. Viewer testimonies repeatedly mention the film’s charm, humor, and YoonA–Bo Hyun chemistry. Wikipedia 2025

4. From Flop to Firecracker: Box Office Resurrection

Initially projected to rival the director’s previous megahit Exit (9.42 million viewers), Pretty Crazy floundered below its break-even point of 1.7 million. But this resurgence—just seven days post-release—proves the film industry’s unpredictability. With strong pre-sales momentum, a second theatrical life could be on the horizon.

5. Explosive Chemistry: Why YoonA & Ahn Bo Hyun Steal the Show

Fans and critics agree: the crackling chemistry between the leads is the film’s biggest asset. Their playful tension and emotional arcs transform a fantastical premise into a relatable rom-com. Social feeds are flooded with gifs, memes, and fan art celebrating their dynamic.

6. Director Lee Sang Geun’s Redemption Arc?

After the colossal success of Exit, Lee Sang Geun had a lot to prove. Though Pretty Crazy stumbled initially, this comeback cements his ability to craft cult-worthy hits that age like fine wine.

7. Viewers Say: “It’s Way Better Than Expected!”

Audience reactions reveal a consistent theme—low expectations blown away. Many entered theaters expecting silly fluff, only to leave praising the emotional beats, hilarious twists, and memorable one-liners. The film’s genre-bending courage is striking a chord with younger moviegoers.

8. Social Media: The Secret Weapon Behind the Comeback

Hashtags like #PrettyCrazyChallenge and #DemonLove are trending on Korean social media. TikTok edits, fan cams, and spoiler-free reactions have driven FOMO, with online influencers pushing curious viewers into theaters.

9. What’s Next? Can It Break Even—or Break Records?

With a breakeven mark still far off at 1.7 million admissions, the road is steep. Yet with #1 status in ticket reservations and positive buzz snowballing, Pretty Crazy could pull off one of 2025’s most mind-blowing box office turnarounds.

10. Hidden Gem No More: Why ‘Pretty Crazy’ Deserves Your Ticket

If you’re into quirky romances with a supernatural twist, now’s the time to catch Pretty Crazy. It’s fresh, unpredictable, and packed with heart—exactly the kind of cinematic curveball that keeps Korean cinema thrilling.

Can You Believe This? A Demon Rom-Com Is Korea’s New #1

Pretty Crazy may have stumbled early, but it’s now the hottest ticket in town. Go see why everyone’s talking about YoonA’s demon alter ego and Ahn Bo Hyun’s unlikely hero!

Step-by-Step Guide

1. Search your nearest theater showing Pretty Crazy.
2. Watch spoiler-free review videos to hype up the experience.
3. Grab a friend or two—this is best shared!
4. Don’t leave early—post-credit surprises await!

Common Mistakes to Avoid

• Don’t dismiss it as “just another rom-com.”
• Ignore negative early box office numbers—they don’t tell the full story.
• Waiting too long—buzz may mean sold-out screens!

FAQ

Q1. Is Pretty Crazy a horror film?
A. It blends horror themes with romantic comedy—think spooky fun, not scary shocks.

Q2. Is this suitable for teens?
A. Yes, though it contains mild fantasy violence and romance.

Q3. Where can I buy tickets?
A. Check CGV, Lotte Cinema, and Megabox for reservations.

Q4. Will there be a sequel?
A. No confirmation yet—but fan demand is rising.

Expert Insight

“Korean audiences are showing us again that great storytelling and star power can revive any film—Pretty Crazy is this summer’s ultimate sleeper hit.” — Film critic Park Min-seok

Further Reading & Sources

1. Allkpop 2025
2. Wikipedia – Pretty Crazy