K-pop icon G-Dragon just flipped the script on airport fashion — again! This time, he rocked what looked like pajamas… but turned out to be exclusive Korean Air first-class loungewear. Here’s how a simple flight outfit stunned fans, sparked buzz, and spotlighted Korean Air’s luxury transformation.
Fans gasped when G-Dragon strolled through Incheon International Airport clad in what appeared to be sleepwear. But this wasn’t just any cozy getup — it was the ultra-premium Korean Air first-class loungewear designed by Italian luxury house Frette. Social media exploded when Korean Air’s official Instagram confirmed the look, captioning, “POWER — even in-flight loungewear he pulls off effortlessly.”
This isn’t your average airline amenity. The loungewear is crafted by Frette, a renowned Italian luxury bedding brand favored by five-star hotels and royalty. Made with top-grade natural cotton and featuring delicate embroidery from a specialist atelier, this ensemble exudes understated sophistication — no wonder G-Dragon made headlines.
In March 2025, Korean Air unveiled its sleek new corporate identity. As part of this ambitious overhaul, it introduced premium enhancements across all cabin classes — with first-class services receiving the most opulent treatment. From reinvented menus to state-of-the-art bedding and exclusive Korean Air first-class loungewear, the airline is gunning for the top tier of global aviation.
First-class passengers don’t just fly — they float in comfort. Alongside Frette’s loungewear, Korean Air now offers memory-foam mattresses with advanced temperature control, chef-curated in-flight meals, and spa-quality toiletries. Oh, and yes — you get to keep the loungewear and slippers. Not just comfort. A collectible!
Let’s be real: G-Dragon didn’t just wear loungewear — he launched a brand moment. Within hours, Korean Air’s Instagram was flooded with praise, memes, and questions about the pajamas. The airline couldn’t have dreamed up better publicity. Fans are now jokingly asking how many frequent flyer miles it takes to get a pair.
Airport fashion has always been a canvas for celebrity style, but G-Dragon’s twist is symbolic. It blurs the line between high fashion and comfort. And when Korean design and global luxury meet? You get viral moments like this. Some fans are even calling the look “air couture.”
Currently, the loungewear is exclusive to Korean Air’s first-class passengers. However, given the buzz, resale listings may start popping up — at a premium. Some travel influencers suggest calling the airline’s boutique store for availability. But officially? No first-class ticket, no pajamas.
Fashion insiders are already speculating: Will “aviation core” become a trend? We’ve seen military, workwear, and athleisure dominate the runways. With G-Dragon setting the tone, don’t be surprised if designer loungewear inspired by Korean Air starts popping up in Seoul’s Garosu-gil or Tokyo’s Omotesando.
With this viral moment, Korean Air isn’t just an airline — it’s a lifestyle brand. By combining functionality, luxury, and cultural cachet, it’s capturing the attention of travelers, fashionistas, and K-pop fans alike. The Korean Air first-class loungewear now symbolizes more than comfort — it’s aspirational.
This isn’t just about pajamas or a K-pop star. It’s a glimpse into Korea’s soft power in action — where entertainment, fashion, and infrastructure converge. G-Dragon wearing a national airline’s loungewear may seem trivial. But in the age of social media, it’s a genius fusion of culture and commerce.
Yes — even sleepwear can trend globally when K-pop royalty is involved. The Korean Air first-class loungewear story shows how one outfit, one photo, and one icon can change the perception of an entire airline — overnight.
Q1. Who designed Korean Air’s first-class loungewear?
A. Italian luxury brand Frette, famous for its hotel and home collections.
Q2. Can I get the loungewear without flying first-class?
A. Officially no, but resale markets may emerge.
Q3. Is Korean Air’s first-class experience worth the hype?
A. With upgraded menus, bedding, and exclusive amenities — absolutely.
Q4. Are other celebrities wearing it?
A. G-Dragon is the first known celebrity seen wearing it publicly.
Q5. Is the loungewear unisex?
A. Yes, designed for comfort across all body types.
“This is a masterclass in branding. G-Dragon made first-class loungewear aspirational — overnight.” — Min Seo-jin, Korean fashion critic