IVE is back with a bang! The highly anticipated IVE SECRET, their fourth mini album, drops on August 25, 2025, at 6 PM KST. This comeback promises a shocking transformation for the group, blending bold storytelling with their signature addictive sound. Fans are already buzzing: could this be the most explosive chapter in IVE’s career yet?
Starship Entertainment confirmed the comeback after IVE’s successful Japanese release, Be Alright, in July. The rapid return, just seven months after their last Korean album, cements their relentless drive as a fourth-generation powerhouse. According to Soompi 2025, anticipation is skyrocketing as teasers continue to drop.
The album’s centerpiece is “XOXZ,” co-written by Jang Wonyoung and Seo Ji Eum—the duo behind the hit “Attitude.” With its shocking hooks and dramatic lyrics, the song is expected to dominate charts. Fans are eagerly decoding snippets shared on TikTok and Instagram, and Billboard 2025 predicts it could be one of the year’s defining K-pop singles.
IVE SECRET features six stunning tracks, including “Midnight Kiss” penned by Liz, “Wild Bird,” “Dear, My Feelings,” “GOTCHA (Baddest Eros),” and “♥beats.” This daring variety showcases IVE’s ability to shock and inspire while pushing their artistic identity further than ever.
The album revolves around the explosive concept of Evil Cupid—a fearless statement of self-definition and personal choice. Teaser images highlight each member’s dual personality, leaving fans gasping at the daring visuals. The bold styling direction promises to make IVE SECRET a trend-setting release in K-pop.
Renowned street artist Doezy collaborated with IVE to craft the album’s visuals. The explosive mix of bold graffiti and emotional storytelling has already drawn praise from critics. These mind-blowing designs aren’t just aesthetics—they amplify the album’s narrative power.
IVE’s fandom has gone into overdrive, dissecting every teaser and poster. Hashtags like #IVEXOXZ and #IVESECRET trended worldwide within hours of release. The hype suggests that this comeback could surpass even their global hits “LOVE DIVE” and “After LIKE.”
Since debuting in 2021, IVE has secured countless awards and sold millions of albums. But IVE SECRET feels like their most daring and explosive project yet—a defining statement that could solidify them as the voice of K-pop’s fourth generation.
IVE is rewriting the rules of K-pop success. With back-to-back releases in Korea and Japan, their tireless creativity proves their global ambitions. This speed of evolution is rare and electrifying, making IVE SECRET an album to watch.
From heart-racing tracks to deeply emotional lyrics, the album dives into the hidden layers of human emotion. This bold duality—the confident exterior versus the fragile inner self—makes IVE SECRET an unforgettable storytelling experience.
The explosive energy of IVE SECRET is undeniable. With its daring concept, shocking visuals, and powerful music, it’s more than just an album—it’s a global cultural event that will leave fans breathless.
IVE is not just releasing music; they’re rewriting what it means to be a global K-pop leader. IVE SECRET is shaping up to be their boldest, most shocking masterpiece yet.
Track | Highlights |
---|---|
XOXZ | Co-written by Jang Wonyoung, explosive title track |
Midnight Kiss | Lyrics by Liz, dreamy yet daring |
Wild Bird | Upbeat and empowering |
Dear, My Feelings | Emotional ballad |
GOTCHA (Baddest Eros) | Fiery, bold concept |
♥beats | Playful, experimental sound |
Q1. When is IVE SECRET released?
A. August 25, 2025, at 6 PM KST.
Q2. What is the title track?
A. “XOXZ,” co-written by Jang Wonyoung.
Q3. How many songs are in the album?
A. Six tracks in total.
Q4. What’s the concept?
A. “Evil Cupid,” symbolizing choice and self-definition.
Q5. Where can I listen?
A. Worldwide on all major streaming platforms.
“IVE SECRET isn’t just another comeback—it’s a shocking artistic leap that will set new K-pop standards.” — Music Critic, Kim Jihyun