
The global fashion stage is about to witness a mind-blowing cultural crossover: TWICE, the powerhouse K-pop girl group, will headline the 2025 Victoria’s Secret Fashion Show. This sensational news is thrilling fans just as the group celebrates their 10th anniversary — and the timing couldn’t be more perfect.

Announced on October 8 via Victoria’s Secret’s social channels, TWICE’s participation instantly set social media ablaze. The brand teased, “TWICE performing on the runway? We’ve never been more ready,” signaling a bold fusion of pop culture and couture. It’s official: K-pop has taken over the runway. People 2025
Hot off a sold-out Philippine Arena show on October 4 — where a sea of Candy Bong lightsticks lit up the venue — TWICE is charging ahead with performances in Singapore before hitting the VS runway in New York. The timing is perfect PR ahead of their 2026 world tour across North America and Europe.
TWICE’s joint statement thanked Victoria’s Secret for the “unforgettable opportunity,” adding they “can’t wait to connect with ONCE all over the world.” This show isn’t just a performance — it’s a love letter to fans and a spotlight on the group’s decade-long journey.
Their latest anniversary album, Ten: The Story Goes On, dropped on October 10, delivering emotional retrospectives and bold new tracks. What better way to top off a milestone than a runway show streamed worldwide? Times of India 2025
This year’s Victoria’s Secret lineup continues the brand’s all-woman musical tradition. Joining TWICE are Karol G, Madison Beer, and the legendary Missy Elliott. Expect genre-hopping performances — from reggaeton to pop to hip-hop — all wrapped in glamour.
Mark your calendars: the 2025 Victoria’s Secret Fashion Show streams live on October 15 at 7 p.m. ET. It will be available on Prime Video, Amazon Live, and Victoria’s Secret’s YouTube, Instagram, and TikTok channels. Don’t miss the Pink Carpet Pre-Show at 6:30 p.m. ET, exclusive to Prime and Amazon viewers.
Fashion icons Adriana Lima, Lily Aldridge, and Candice Swanepoel will grace the runway, joined by newer names like Anok Yai, Alex Consani, and Yumi Nu. Expect dramatic wings, diverse beauty, and unforgettable visuals.
With prior VS shows featuring BLACKPINK’s Lisa and Cher, TWICE’s inclusion proves that K-pop is no longer the underdog — it’s a main event. Their stage presence, synchronized moves, and global appeal align perfectly with fashion’s shift toward diversity and global artistry.
With brand powerhouses like TWICE on the runway, it’s only a matter of time before luxury labels start chasing K-pop partnerships. Are we about to enter a new era of K-fashion collabs led by idols?
While ONCE is ecstatic, some netizens have drawn comparisons to past idol appearances, especially BLACKPINK’s Lisa. The buzz is loud — and only adds to the show’s intrigue.
The worlds of K-pop and fashion will collide in a runway spectacle like never before. The countdown has begun.
| Event | Date | Where to Watch |
|---|---|---|
| Victoria’s Secret Fashion Show | Oct 15, 2025 (7 PM ET) | Prime Video, Amazon Live, YouTube, Instagram, TikTok |
| Pink Carpet Pre-Show | Oct 15, 2025 (6:30 PM ET) | Prime Video, Amazon Live (Exclusive) |
Q1. What songs will TWICE perform?
A. The setlist is under wraps, but fans expect a mix from their new album and iconic hits.
Q2. Is this TWICE’s first fashion show appearance?
A. Yes — this is their debut at Victoria’s Secret and marks a new milestone.
Q3. How can international fans watch?
A. The show will be streamed globally via YouTube, TikTok, and Instagram.
“TWICE’s inclusion is a strategic shift — K-pop isn’t just music anymore. It’s a movement.” — Mina Rhee, Fashion Industry Analyst
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